Built to last.
The Nordic way.
Custom-fit floor mats and boot liners in recyclable TPE, moulded to each car model.
Made in Europe
100% recyclable
Launching autumn 2026
Custom-fit floor mats and boot liners in recyclable TPE, moulded to each car model.
Each mat is shaped to a scan of a specific model, year and body — following the tunnel, the pedal cut-out and the sill into the corners — and locks into the fixing points the car already has.
A raised edge holds meltwater, grit and road salt until you lift the mat out and hose it down. The material stays flexible far below freezing and does not crack when unfolded in frost.
Moulded by established European suppliers under European environmental and labour rules, with short transport to the markets the mats are sold in.
A textile mat soaks up the slush and returns it to the floor pan underneath. Rubber is heavy, stiffens in the cold and tends to smell in a warm cabin. TPE — a thermoplastic elastomer — does neither. It is lighter, stays supple in winter, has no scent of its own, and takes no colour from road salt.
It can also be melted down and moulded again without losing its properties. A worn set is raw material, not waste.
Vaernheim operates an internal reporting tool that connects to the Google Ads API. The tool reads performance data from the company's own Google Ads account in order to produce internal cost and performance reports. It does not access data belonging to any other party, and it publishes nothing to any third party.
The online shop opens in autumn 2026. For enquiries, write to andreas@aemw.se.